Back to Projects
Full Project
SANTUARIO SALVAJES
Santuario Salvajes is an animal sanctuary placed in La Plata, Buenos Aires. This place has sheltered more than 300 farm animals (cows, bulls, goats, birds, pigs, dogs, sheeps, chickens, roosters) since 2013.
The first rescued animal by his founder Jonatan was Aldebarán, a bull that still lives in the shelter and it is the main recognized animal from it.
VALUES OF THE SANCTUARY
ANTI-SPECIESISM
It is a fight for raising awareness about the equality of each being, no matter the species its belongs.
VEGANISM
This ethic involves the consciousness and moral responsibility of each aspect of life avoiding food, products and services that come from animal origin, abolishing the financing of all animal exploitation.
INCLUSION
It is the equity and the recognition of diversity and respect, both animal and human in all social and cultural processes.
COMMITMENT
Each volunteer and collaborator has the responsibility to take action in every situation that arises. Thanks to the empathy of seeing oneself reflected, leads to respect and to act immediately in every necessary situation.
DYNAMIC IDENTITY
«everything in this world changes so should design» (van Nes, 2012).
The Naturalness, the Dynamism, the Organic, the Actions and the Inclusion are essential fundamentals, therefore it is necessary a branding that shows all of these concepts.
The main design evokes the concept of tattoos, that not only express it as a visual art, also it carrys a deep meaning as the organic and naturalness of the decisions of life and changes that each one lives. The use of laurels settle the design, glorifying the meaning and express the freedom, that this sanctuary claims.
"Could you look an animal in the eyes and say to it, ‘My appetite is more important than your suffering’?."
The logotype is the fixed component of dynamic branding that provides identity. The typographic choice was made considering the concepts of Commitment, Struggle and Responsibility, given by the serif slab, its weight and structure; searching the tattoo style and organicity with the curvilinear axis.
The essential element to complete the entire identity design are the laurels, enhancing the
concept of tattoo and their meaning of glorification and freedom, visually balancing the logo and providing a representative element that you can use in other contexts.
Animals are the protagonists of the Sanctuary and the most important part in branding. These animals, that represents the organic and mutable concepts, are illustrated figuratively, keeping the simplicity of his features and portraying them with modulated black lines, appropriating the style of traditional tattoos.
Its look are focused on the front, to make a relationship with the observer.
Its features maintain an attitude of calm and happiness.
"In nature, light creates the color.
In the picture, color creates the light."
The primary color palette is made up by tones that conceptualize the Nature, the Organic,the Energy and Mutability.
Yellow.
Light Green.
Main Green.
Dark Green.
Black.
BRAND VARIANTS
Isotype with plain colour.
Monocromatic.
Isotype with laurels.
Logotype on black background.
Brand on black background.
Mourning.
Diversity and Inclusion: Logo on flags.
Diversity and Inclusion: Logo on flags.
Diversity and Inclusion: Logo on one stripe.
Diversity and Inclusion: Isotype with laurels.
Diversity and Inclusion: Isotype with laurels.
Diversity and Inclusion: Isotype with laurels.
